A new logo for a new era: Captain Denim evolves
Ten years ago, when Captain Denim took its first steps into the denim world, we did so with a logo that captured our essence back then. A logo that accompanied us on our first adventures, that witnessed our growth, and that became a symbol of everything we stand for. However, like everything in life, we've evolved, and we felt it was time for our logo to evolve with us.
The birth of a new identity
Our brand has grown, not only in size, but also in character. Today, Captain Denim is a cheerful, fun, and natural brand. We want every garment we design and manufacture to convey that energy, that closeness to nature, and that authenticity that defines us. And our logo, the symbol that conveys our identity to the world, had to reflect that as well.
That's why we decided to take this big step and present our new logo, a 100% handcrafted creation that captures the essence of who we are today.
A design with history and heart
The process of creating this logo was very special for us. We feel fortunate to have the collaboration of María Azaña, a local illustrator who has been with us since day one. María knows the history and values of Capitán Denim like no one else, and she was the ideal person to capture everything we are about in a design.
The new logo is much more than a simple image. The handcrafted typography reflects the authenticity and care we put into every detail. The icon, a rabbit, is not just a decorative element, but a symbol of Madrigueras , our beloved town, our factory, our home. The rabbit represents our connection to the land, to our roots, and is a constant reminder of where we come from and where we are going.
The evolution of a brand
Although we're leaving our first logo behind, we'll always carry it with us as part of our history. It was a symbol of our beginnings, of the challenges we overcame, and of the successes we achieved. But today, Captain Denim is a brand that has matured, that has found its voice, and this new logo reflects that evolution.
This change isn't just a visual one; it's a reaffirmation of our values and our commitment to quality, sustainability, and customer service. We want you to feel the same joy and pride we feel when you see our new logo, creating every pair of jeans, every garment that bears the Captain Denim seal.
A logo that tells our story
This new logo not only represents us, but also all the people who are part of our community. Every customer, every collaborator, every person who has supported Captain Denim over these ten years is reflected in this design. Because Captain Denim is more than a clothing brand; it's a family, a story of passion and dedication.
You'll see this new logo on all our garments: from the back labels on our pants to the embroideries and labels on our T-shirts, and also on our removable, plantable labels containing chamomile seeds. As a reminder, you can find step-by-step instructions on how to plant your chamomile label here .