History
It's always difficult to talk about yourself. In our case, we like actions to speak louder than words, and there are plenty of actions in the form of pants. We've been doing what we do best for other brands for almost half a century until we decided to start manufacturing for you. We are a small, great family with the hope that not all is lost and that things can still be done the way they've always been: slowly, locally, and with a commitment to developing what's local. You could say we're a family born among threads, buttons, and sewing machines, driven by a passion for textile tradition.
History
It's always difficult to talk about yourself.
In our case, we like actions to speak louder than words, and there are plenty of actions in the form of pants. We've been doing what we do best for other brands for almost half a century until we decided to start manufacturing for you.
We are a small, great family with the hope that not all is lost and that things can still be done the way they've always been: slowly, locally, and with a commitment to developing what's local. You could say we're a family born among threads, buttons, and sewing machines, driven by a passion for textile tradition.
1970
Origin
Captain Denim is a jeans brand with its own factory located in the heart of La Mancha. In the early 1970s, José María and Paz, the first generation, began making sweaters with a knitting machine. Their factory was in their home, and they made everything from jackets to shirts to the logistics of the orders they received.
1980
Growth
In the 80s, they went a step further and opened their small workshop with more people until they decided to specialize in the world of pants for other brands. If you don't know, the manufacture of a pair of jeans is divided into two phases: making and finishing (dyeing, wear, ...). One of his dreams was to be able to have a comprehensive production in the same location, from design to packaging. Thanks to their effort and perseverance, they met their goal and that is where we currently work.
2008
Renaissance
The year 2008 was a time of reflection. The massive economic crisis caused a sharp drop in orders from all the brands we manufactured for, and the relocation of our products made us consider closing down and abandoning everything. In the midst of this chaos, we paused to think. We had all the infrastructure and processes in-house; we wanted to highlight our work and vindicate everything we had been doing.
2013
Reinvention
For this reason, the second generation fulfilled another of the objectives of its roots, reinventing itself to continue. Looking back, you could say it was crazy, but investing in betting on yourself is one of the best decisions you can make. Thanks to work and ambition, in 2013 Capitán Denim was born. A purely digital native brand that started with an online store, a small collection and just one order. For others, an order can be somewhat traumatic, but for us, it was the main engine to continue working on the brand.
Made with heart and soul locally
