It is always difficult to talk about yourself. In our case, we like facts to speak more than words, and there are a few facts in the form of pants. We have been doing what we do best for other brands for almost half a century until we decided to start manufacturing for you.
We are a small great family with the illusion of thinking that all is not lost and that things can still be done as they have always been done: slowly, from the local and betting on the development of the nearby. It could be said that we are a family that was born between threads, buttons and sewing machines moved by the passion for the textile tradition.
Capitán Denim is a brand of pants with its own factory located in the heart of La Mancha. At the beginning of the 1970s, José María y Paz, the first generation, began to make jumpers with a knitting machine. Their factory was at home and they made everything and everything, from jackets, to shirts, to the logistics of the orders they received.
In the 80s, they went a step further and opened their small workshop with more people until they decided to specialize in the world of pants for other brands. If you don't know, the manufacture of a pair of jeans is divided into two phases: making and finishing (dyeing, wear, ...). One of his dreams was to be able to have a comprehensive production in the same location, from design to packaging. Thanks to their effort and perseverance, they met their goal and that is where we currently work.
The year 2008 was a time for reflection. The great economic crisis caused a sharp drop in orders for all the brands we manufactured for and relocation made us reach the point of considering lowering the blind and leaving everything. In the midst of this chaos, we stop to think. We had all the infrastructure and the process at home, we wanted to value our work and vindicate everything we had been doing.
For this reason, the second generation fulfilled another of the objectives of its roots, reinventing itself to continue. Looking back, you could say it was crazy, but investing in betting on yourself is one of the best decisions you can make. Thanks to work and ambition, in 2013 Capitán Denim was born. A purely digital native brand that started with an online store, a small collection and just one order. For others, an order can be somewhat traumatic, but for us, it was the main engine to continue working on the brand.