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The true story of denim

La verdadera historia del denim

The true story of denim

That denim is a versatile and universal fabric is something that everyone knows, and that for many good blue jeans are the perfect companions for trips and adventures, too. But what do you know about the true history of denim?

Some say that this fabric has its origins in the city of Nimes -France- in the 17th century. And that thanks to its resistance, it was soon sued by European merchants, who baptized the fabric as 'denim' -from Nimes-. At the time, it was used to make canvas, awnings and even boat sails, since its great resistance and durability were allies to combat rain, wind and storm.

Later, in the mid-nineteenth century in the United States, Levi Strauss opens a miner's supply store where he sells pants made from the same fabric used in awnings and tarpaulins, which he designs himself. Thus, Levi imports denim from France to the US and begins to popularize the properties of this fabric, which is gaining more and more followers.

In this way, Levi began to perfect the product by reinforcing the seams and the pockets with rivets, and in the 20th century, denim began to be used to make the clothing of soldiers and military men, which made the fabric come back, already evolved. to the old continent.

In the middle of that century, the history of denim continues and this fabric rises among young people as a symbol of rebellion, consecrating itself as the universal fabric that it is today, when world stars such as Elvis Presley or James Dean began to wear the well-known blue jeans .

However, there are those who claim that the origins of denim are in Italy or Great Britain. As Stefano Aldighieri, from Design Studio , explained in the fifth edition of Kingpins, “nobody knows exactly. Denim has been around in different forms for hundreds of years” , stressing that “the substance has been around much longer than Levi's has been working on it” .

Today there is a great infinity of jeans, but if there are some that really remind us of those first jeans, they are the Petty Retro Blue Used -for girls-. These are 100% cotton, hard and highly resistant jeans. Jeans for life!