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Jeans and their importance in the feminist movement of the 60s and 70s

Los jeans y su importancia en el movimiento feminista de los años 60 y 70

Jeans and their importance in the feminist movement of the 60s and 70s

In the 1960s and 1970s, an army of brave women challenged society's norms and fought for equal rights. This feminist movement forever transformed women's fashion, turning jeans into a symbol of empowerment and liberation . At Captain Denim we pay tribute to these pioneers and teach you how to be inspired by their style.

From protests to catwalks

What began as an act of rebellion when women began wearing jeans traditionally considered "men's clothing," soon became a fashion statement. Feminine icons such as Yoko Ono, Jane Birkin and Farrah Fawcett popularized the defiant and casual denim look.

Rebellious craftsmanship with purpose

Just as those women fought against injustice, at Captain Denim we create artisanal jeans with a purpose: to empower local production, fight for workers, promote sustainability and celebrate freedom of expression through fashion. Each garment is woven with history .

Looks to inspire you

Tulsa and Manitoba

The most versatile and classic jeans inspired by our mothers.

Click here to see all Tulsa jeans

Click here to see all Manitoba jeans


For their comfort, women made dungarees their own.

Click here to see all women's dungarees.

Bootcut jeans: Joplin and Vainica

The bootcut fit was one of the most iconic jeans of this revolution.

Click here to see the Vainica and Joplin jeans.