Captain Denim, the new ethical and sustainable fashion brand ʻMade in Spainʼ
After more than forty years dedicated to textile manufacturing, mainly pants, MRC Jeans has decided to take another step in its business path by promoting its brand of jeans, called Captain Denim. In this way, the company no longer only manufactures for other major brands, but also has its own textile line, with a casual touch, betting on high-quality basics.
From the company's Board of Directors, Juan González explains that "we want to become a benchmark for quality, local and sustainable products without neglecting new trends" and insists on ensuring that "the tradition of making pants does not disappear in this country" . Although the textile sector in general helps to create wealth and employment, the production and manufacture of Captain Denim goes one step further, since the revitalization of the economy is done at a local level, in its case, in the province.
from Albacete and, specifically, from Madrigueras - a municipality where the pants factory has been located since its inception.
With a human team of nearly 50 people and a production of approximately 500 jeans a day, the Captain Denim Board is "proud" of being able to integrate the entire production process of a denim garment in a single location, betting on what local, nearby and
the traditional, and defending decent and respectful working conditions with the environment.
The Captain Denim brand, which has modern designs and a casual air, reaches a very wide audience, betting mainly on denim fabric. Outstanding products include denim jackets and shirts, shorts, skirts and, of course, jeans, the best-selling garment by
As for the aforementioned jeans, the new Captain Denim collection mainly includes those with a skinny fit and high or medium-low waist for them, and skinny or straight-cut pants for them, highlighting the elasticity of most garments, for which are also very comfortable and current.
The delicacy in the preparation and finishing of the Capitan Denim garments results in a 'Made in Spain' handmade, sustainable, high-quality product at a very competitive price. On the other hand, Captain Denim, as a native digital company, is committed to online marketing and ecommerce, through numerous discounts, offers and promotions on its website -www.capitandenim.com-, depending on the season.
In addition, in their online store they offer a great ease of purchase to the customer, through a free product exchange and return system.
Despite the difficulty related to sustainable production processes and the high costs that they entail, in Capitan Denim, aware of its importance, they support this type of techniques in order to minimize the impact on the environment and that their commercial activity has a positive in society. For this reason, they work with biomass, as the main energy source, and solar panels that complement it, using these processes both for the manufacture and for the distribution of their products.
As explained by the company's management, the raw material to put the entire factory into operation is of organic origin, "we use peach pits, olive pits, pistachio shells... It depends on the season . "